Xmas marketing
Thursday, December 28, 2006
Ah...! A post after a real long break indeed :)
With the festive season around, let me dedicate this post to X-mas (related marketing). With many companies realizing the potential for the sales surge they can achieve these days with out of the box ideas and newer media options available, ideas is actually the key, everything else is in front of you to cast it.
1.
One option that really excites me is that of YouTube. Since google lapped it up, it has shown some real good options to companies to market themselves or to advertise their products. It knows that the key to better viewership is making people have the feel good factor. They have already done their own part, now the companies are coming up with options to YouTube. There will be contests all round the year and all managed, paid by companies. Google has already done a lot of research on non obtrusive display of their fame - Google Ads, and its used very effectively in YouTube. People can join in as plain viewers or as directors, have own channels, people can reply to the video posts with text or video and hell lot of options. Coming back to X-Mas, YouTube has joined hands with Coca Cola to co-market Holiday Wishcast, a mini-site based on YouTube service which allows visitors to upload and share their video greetings.
While many videos have been uploaded by Coke itself, it allows users to send their own videos with following graphic appearing on right side:
Not to mention, the popularity of this greeting browser has been enormous! And its not just Coke, many other companies like Levis, CBS, Logitech are now having their own channels and mini-sites with YouTube.
2. StarBucks
Another hype this winter is on interactive websites. Microsoft has launched an online competetion for innovative ideas for its US retail interests. But what caught me was Starbucks' online Christmas campaign: it's Red Again. It really makes the feel of Christmas coming to you. You can send personalized cards to your friends and you can explore (and share) Christmas traditions from around the world. They have done a lot of sequences to make the view non monotonous.
The campaign includes a "cheer pass" that tracks how far the "chain of cheer" has gone. Participants are encouraged to visit It's Red Again to share holiday stories and create greetings.
3. Adding Indian Flavor
No comments, just see this marketing effort :)
http://cw.swivelmedia.com/tivo/working/rev3a.html
posted by Jas @ 8:42 AM,
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