Marketing – Google google goooooogle!
Wednesday, August 22, 2007
If one talks about those few companies that are head over heels in building a fortress continuously and consistently, it has to include Google. With innovation as its marketing plank for normal public and investors alike, the company keeps popping surprises and awe. Google Labs is one area that needs to be checked every now and then as something or other deadly keeps coming out. Latest of this quality is Google Business Referral program.
Google has understood well the importance of knowledge availability at right time. After having made a collective mapping of world in Google maps, the company has launched a program that will pay people to take digital photos of local shops and verify their operating hours and payment options – essentially, creating a digital Yellow Pages to layer on top of Google Maps.
According to the company and program terms, the representatives can earn up to $10 for each business they catalog for Google – $2 for the business's information, and $8 for getting the company to verify that the information is correct by either sending in a postcard or approving it online.According to Utility belt at Business2.com, if Google can get people to add business details to its maps, the referrals effort could prove to be financially rewarding in the long run. As part of the program, representatives also will be telling local businesses about Google's AdWords program. It discusses that Google’s move is also important as it fights with Yahoo, Microsoft and others for the future of mobile advertising. As more devices, particularly mobile phones and in-car navigators, gain access to the Internet, companies will have more chances to reach consumers through mobile advertising. If Google can create the most comprehensive directory of local venues, it will have both a better shot at recruiting them as advertisers, and a more comprehensive local product.
posted by Jas @ 11:18 PM,
