Indian fragrance mkt looks promising
Friday, September 28, 2007
My last post on eau de perfume had received quite many hits from India and quite a few lot even had a discussion it with me personally. What surprised me most was the interest level of people in these brands, even the mild ones. India being a climatically rough country does not hold itself in a very right perspective for milder tones of perfumeries. One can remember that when an Indian wears a perfume in some public function, one can smell it easily before one can see the person wearing it! Most of our scents scream rather than talk. And in case you have tried a mild one you will know that it won’t last even few hours and only person who can appreciate it then will be only you at the max.
But no, some people have worn these; others have tried it or at least appreciated it; and with India booming on the world tourism that actually comes as the by product. Not only are Indians thronging for packages to the tourist places all over the world, even the major names in this market are coming to India to have a promising Indian buyers. The north especially is targeted as they are the heavy spenders on personal grooming and not to forget the show offs. With money has come the need to maintain social status as most of the Indians care more about their image in society rather than one’s own individuality. But the younger generation is talking more and more of its personal yet private space and these are the consumers that look for something different, they may be happier experimenting for self rather than for others. (Such exuberance reminds me of Sushmita Sen than anybody else). But all in all they are all welcome customers for the fragrance giants who are looking at India as a high potential market. Fragrances are proving increasingly popular in India, as the population continues to increase its expenditure on increasingly sophisticated personal care products containing greater amounts of fragrance (check your consumption basket!)
A fortnight back I had gone to Hyderabad Central for a weekend hang out; I must say I was surprised to see the range and abundance of some of the best fragrances over there (first floor towards front exit). Even the latest ones could be seen lavishly exhibited there.
As for me I was taken aloft by Chanel’s Allure Sport. This Eau de Toilette is a 2005 Fifi award winner, and is really refreshing. It starts with a 'fresh' and fruity note and is really refreshing but then with time you can have it changed to base note quite fast. But make sure you are trying Allure Sport and not plain Allure Homme as latter is more like feminine scents of Allure range. So in case you end up buying latter one, you know, "I warned you!" :)
Allure Sport
Top Notes Aldehydes, Mandarin, Orange, Aquatic Note
Middle Notes Black Pepper, Neroli, Cedar
Base Notes Tonka, Vetiver, Amber, White Musk
In case the top note, middle or base note sound as jargon to you, let me explain what I have learned about scents. A fragrance is composed of three different 'layers' of scent called notes. It has top notes, which you smell as soon as you apply the fragrance; you have mid notes, which you smell in about 10 to 45 minutes depending on the fragrance, and then there are base notes, that stay on the longest, say hours. So when I said early in this post that we Indians wear screaming scents, it means we tend to choose fragrances with strong base notes.
But no, some people have worn these; others have tried it or at least appreciated it; and with India booming on the world tourism that actually comes as the by product. Not only are Indians thronging for packages to the tourist places all over the world, even the major names in this market are coming to India to have a promising Indian buyers. The north especially is targeted as they are the heavy spenders on personal grooming and not to forget the show offs. With money has come the need to maintain social status as most of the Indians care more about their image in society rather than one’s own individuality. But the younger generation is talking more and more of its personal yet private space and these are the consumers that look for something different, they may be happier experimenting for self rather than for others. (Such exuberance reminds me of Sushmita Sen than anybody else). But all in all they are all welcome customers for the fragrance giants who are looking at India as a high potential market. Fragrances are proving increasingly popular in India, as the population continues to increase its expenditure on increasingly sophisticated personal care products containing greater amounts of fragrance (check your consumption basket!)
A fortnight back I had gone to Hyderabad Central for a weekend hang out; I must say I was surprised to see the range and abundance of some of the best fragrances over there (first floor towards front exit). Even the latest ones could be seen lavishly exhibited there.
As for me I was taken aloft by Chanel’s Allure Sport. This Eau de Toilette is a 2005 Fifi award winner, and is really refreshing. It starts with a 'fresh' and fruity note and is really refreshing but then with time you can have it changed to base note quite fast. But make sure you are trying Allure Sport and not plain Allure Homme as latter is more like feminine scents of Allure range. So in case you end up buying latter one, you know, "I warned you!" :)Allure Sport
Top Notes Aldehydes, Mandarin, Orange, Aquatic Note
Middle Notes Black Pepper, Neroli, Cedar
Base Notes Tonka, Vetiver, Amber, White Musk
In case the top note, middle or base note sound as jargon to you, let me explain what I have learned about scents. A fragrance is composed of three different 'layers' of scent called notes. It has top notes, which you smell as soon as you apply the fragrance; you have mid notes, which you smell in about 10 to 45 minutes depending on the fragrance, and then there are base notes, that stay on the longest, say hours. So when I said early in this post that we Indians wear screaming scents, it means we tend to choose fragrances with strong base notes.
My other possession is Ko2 by Diamond, its more than mild and has a strong base note which stays for quite long. When I was trying to buy a cologne for my friend in Paris, I actually was trying to look for a nice, strong manly screaming scent. I don't know if I did a right choice or not, but I bought Armani Code. No comments on that as I havnt ever tried that, my friend told me that the fragrance was nice but it was a bit mild (I told you so! we Indians!).
Am no socialite but yes I have interest in all these things that flirt with my senses, be it food, drinks or fragrances. And not to mention that one visit to western Europe and you really feel like following your senses much closely; be it first/second taste of wine or the three tones of fragrances, they certainly made me realize the nuances! So, do you have any suggestions on what to try further? I remember one of my classmate using Tommy Hilfiger's; guess will check it out in some months. But in case you have some good reviews about some aqua based strong fragrance or cologne, am all ears! Lets wait and watch for comments ;)Labels: New Trends
posted by Jas @ 3:07 AM,
