Big 92.7 launches DM in Delhi Metro !!!
Sunday, October 29, 2006
Had gone to chandni chowk today for a nice treat at the famous old eateries like Kake di Hatti and Giani's Faluda & had taken metro for traversing. What i witnessed on my way back to hostel had my eyes and attention fixed.
Reliance-Anil Dhirubhai Ambani Group (R-ADAG) promoted Adlabs launched a new FM Radio, Big 92.7FM, in already cluttered FM radio market. To market its launch in Delhi it came out with a direct marketing stunt of putting Big 92.7 triangular boxes on the holding straps in Delhi Metro. Well my first reaction was - awesome !!! Covering every alternate strap, it made a great sight. Well atleast many of the people who had to stand holding the strap surely gave it due attention. Due to restrictions I could not click a snap though.
The new entrant is planning to go across 45 cities, 1000 towns and 50,000 villages to reach 200 million, the largest private Indian endeavour till now. It also emboldens the dream of Anil in media industry, which one may think of have been started with wedding with Tina Munim ;)
What cheers me is the use of direct marketing as a choice by industry majors now in India. India has been scoring high on various ad awards lately and this trend is surely gonna impress the juries now. Atta boy agencies !!!
PS: Have been short, its exam time :))
What cheers me is the use of direct marketing as a choice by industry majors now in India. India has been scoring high on various ad awards lately and this trend is surely gonna impress the juries now. Atta boy agencies !!!
PS: Have been short, its exam time :))
Labels: Guerrilla Marketing
posted by Jas @ 1:37 AM,
