Guerrilla by Motorola Razr
Sunday, October 14, 2007
Use of phone while driving is banned in many countries. But to encash on this ban by a mobile company itself should be a great piece of work, no? With Motorola's new found aggression in marketing you sure can bet on it.
Motorola found an impressive way to send the don't mix phone and driving message across in an effective way. Drivers who drove down the Russian roads were surprised to see an accident where a car had broken glass panes with a huge Motorola phone peeping through the driver’s seat.
Motorola found an impressive way to send the don't mix phone and driving message across in an effective way. Drivers who drove down the Russian roads were surprised to see an accident where a car had broken glass panes with a huge Motorola phone peeping through the driver’s seat.
Ah! Its deadly, but will it be of any surge to handset use? I personally think that Motorola should have used various handsets in different locations, and keep the mental association of razor like sharpness with Moto Razr. When you are making a brand, you don't mix and dilute much, do you?
Sources - http://englishrussia.com
Sources - http://englishrussia.com
Labels: Guerrilla Marketing
posted by Jas @ 10:35 AM,
