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Some ponderings over Marketing world, some comments, and yes... the pyaas for the gyan !
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Rs500 adverts on Gandhi Jayanti

On the eve of Gandhi Jayanti (meaning birth anniversary of Mahatma Gandhi), here lets see an advert by UNICEF, a real brilliant piece. In case you aren't able to understand why, try concentrating at the lower side where the promise to pay is written. But although its a nice idea as a concept but its a bad ad as the result of ad wont be as required by business. I mean such an ad will be appreciated as an idea but wont ever stop a person from giving a bribe! So thanks but no thanks...

But there is another ad using same Rs500 note thats worth its salt, its of Iodex. The film opens on a man walking on a lonely road. Seeing a five hundred rupee note he stops in his tracks and is tempted to pick it up but then he ponders over something. After much deliberation he moves on in disappointment without picking up the note.



The ad ends with the super and product shot: “Peeth dard? Iodex.”

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posted by Jas @ 5:48 PM,

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