Marketing Redefined by Microsoft
Saturday, February 03, 2007
Have you noticed any of the new ads of Microsoft Vista, Office 2007 and Exchange Server 2007? Ah... what a stupid question,you must be saying; in case you aren't then check your lane, if you had been in right lane, moving alongside the right consumer segment, there is no doubt that you have not noticed the adverts of these three product suites (u may have just missed, but be assured, they surely were there in your eye span)
The ads have been in colloquial versions too, and MS has gone quite a lot miles in online marketing. The concept of ribbon* in Office 07, about fastness of it, the ease of information availability in Vista OS, stress on being up to date and synchronization of multiple versions of files etc has been very well depicted in all these adverts.
Note: The traditional menus and toolbars have been replaced by the Ribbon — a new device that presents commands organized into a set of tabs. The tabs on the Ribbon display the commands that are most relevant for each of the task areas in the applications.
Pic 2 - 'Ribbon'On the day of launch MS had a dance trope performing at the back of Taj Mahal and the pic was duly printed on back page of TOI the next day with a semi page cover of same with Vista ad. A comprehensive media plan indeed. Suddenly it was all Vista and Office (along with its smart art feature in dailies and tabloids)
Here is the Indian viral ad for Office, chitthi... ;online since Dec 06.
MS is also trying out an Office Comic Strip- Enchanted Office. With online marketing having an impact on media plans, the rage is fast picking up innovative ideas on web. You can visit www.enchantedoffice.com for a complete office comic strip.
Fully knowledge oriented, the script tells user about why Office 2007 and where all does it makes you a better person in office. Betting on viral mode, the website name is taken very different from its product.
Here is the Indian viral ad for Office, chitthi... ;online since Dec 06.
MS is also trying out an Office Comic Strip- Enchanted Office. With online marketing having an impact on media plans, the rage is fast picking up innovative ideas on web. You can visit www.enchantedoffice.com for a complete office comic strip.Fully knowledge oriented, the script tells user about why Office 2007 and where all does it makes you a better person in office. Betting on viral mode, the website name is taken very different from its product.
PowerPoint 2007
Excel 2007http://blogs.msdn.com/jensenh/archive/2006/03/09/547281.aspx
http://blogs.msdn.com/inside_office_online/
http://blogs.msdn.com/inside_office_online/archive/2006/11/30/gallery-of-today-s-launch.aspx
http://chitthi.webchutney.net/
Other:
http://news.com.com/Marketing+campaign+for+Vista+high-steps+it+in+New+York/2100-1016_3-6154227.html
http://laughingsquid.com/microsofts-vanishing-point-game/
http://microsoftwowlaunch.com/?gclid=COup4_b5kYoCFQyATAod1VURkA
posted by Jas @ 3:28 PM,
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