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Some ponderings over Marketing world, some comments, and yes... the pyaas for the gyan !
Welcome to the confetti of Marketing World.




User generated advertising

From plain (textual) word of mouth advertising, it got refined to viral advertising and now with user generated content being on a steep rise on the internet, it wasn't too far that a firm would come up user generated advertising campaigns. Here below is an example of such a campaign. The project was to make an advertising campaign for a gel pen brand Pentel-EnerGel Deluxe

The video may not give you a well planned, enacted and executed ad campaign, but looking at the mode of medium and target audience; it really strikes aptly. Rather than the stress on its abilities the campaign uses them as a metaphor to associate the word - expression with the product.


For more videos, rollmio.com


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posted by Jas @ 2:48 AM, ,