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Some ponderings over Marketing world, some comments, and yes... the pyaas for the gyan !
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Clash of Civilizations

Stumbled upon the video 'Clash of the Civilizations'. Although execution may not be that good but the idea really is thought provoking. The initial part starts with the image of an average American from the point of view of an average Arab national and then it shows the vice versa. I guess most of Americans may feel amazed and be critic about these views but then its the actions that speaks louder than words.


The compassion of problems, emotions, hopes and grief in two civilization strikes at the heart. And the final logic that the largest superpower is not any country but the countrymen themselves hits at the bulls-eye.

Source::http://www.avaaz.org/en/

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posted by Jas @ 4:45 PM, ,





McDonald to offer Pepsi products too



McDonald is going to change the association it had with Coca Cola since 1955, by having a pilot program wherein it will offer Pepsi products Gatorade, Propel Fitness Water, Lipton Iced Tea, Tropicana orange juice and Mountain Dew in its select outlets in U.S.

It justifies McDonald to have such a step because of the following facts:

Why Pepsi -
  1. Stats show that Pepsi has a lead in convenience stores, where consumers have freedom of choice.
  2. Consumers have begun to favor drinks that are perceived to be healthier and are switching off from carbonated drinks
  3. Pepsi realised this non-carbs segment early and now has a significant lead there.
Justifying for Coca Cola too, stressing the 52yr old association, a McDonald executive said that "It's fountain that tips the scales for Coke, and it's McDonald's that tips the fountain scale." And by not keeping Fountain Pepsi, they are keeping the association on the top. Moreover the products are available in bottles and cans only and Mc Donald doesn't plan to go ahead with fountain option for Pepsi.

But McDonald says that the pilot will not affect the 52 yrs old association. "We value our relationship with Coke," a McDonald's spokesman said. "They are a preferred beverage supplier."

With non carbonated drinks gaining ground, Coke is going to suffer more. And in case such a pilot is conducted in India, where Pepsi has a lead over Coke (though lower than Thumbs Up), its going to have a significant impact. Mc Donald has definitely seen the trend and must be worried of losing its customers to other fast food chains.



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posted by Jas @ 10:01 AM, ,