User generated advertising
Friday, December 07, 2007
From plain (textual) word of mouth advertising, it got refined to viral advertising and now with user generated content being on a steep rise on the internet, it wasn't too far that a firm would come up user generated advertising campaigns. Here below is an example of such a campaign. The project was to make an advertising campaign for a gel pen brand Pentel-EnerGel Deluxe
The video may not give you a well planned, enacted and executed ad campaign, but looking at the mode of medium and target audience; it really strikes aptly. Rather than the stress on its abilities the campaign uses them as a metaphor to associate the word - expression with the product.
The video may not give you a well planned, enacted and executed ad campaign, but looking at the mode of medium and target audience; it really strikes aptly. Rather than the stress on its abilities the campaign uses them as a metaphor to associate the word - expression with the product.
Labels: Launch, Marketing Practices, New Trends
posted by Jas @ 2:48 AM,
2 Comments:
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At December 20, 2007 5:42 PM,
said...
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hi,
well im sure u prob get this a lot but i really like your blog, the reason i decided to leave a comment was to try and persuade you to write a bit more frequently :-) ,i got hooked post the write up on Cadbury...!
puchoo.wordpress.com -
At December 26, 2007 1:03 AM,
Jas said...
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Hey Puchoo,
Thanks a lot! Such comments really mean a lot. I am in a hectic schedule right now, hence the dry run. Will be resuming soon!
Jas.
