Marketing Confetti by Jasginder Singh

Cannes Winners 2007 - A creativity treat
Thursday, March 13, 2008

Last Friday Advertising club of Hyderabad held a special screening of lion winners from Cannes Lions 2007. A three hour show, I expected to meet some people from industry and discuss advertising and the opinions. I had thought of setup as an anchor on a stage and a big makeshift screen. What it came out was a makeshift white screen placed in a pub sans anchor or for that sake anybody. Though it turned out to be a bland affair with continuous play of ads one after another; still it was a creativity treat to see all the winners at same time.

Here are some the videos that I really appreciated. One thing we can observe in these lion winners is that most of these go to the brands which have already established themselves with high brand loyalty and hence they move from sales pitch to the brand building or maintained. For example one can see a consistent outflow of some great ads coming from house of Coca Cola, Nike, Bud Light, Dove, Wonder Bra etc. And then there will be some creative flashes from the ones with no so great advertising budget, and I really appreciate these ads. For example you can find below the ad about the blind student's hostel.

I have put on some videos below, but there are few more worth appreciating, am putting youtube links for the same. Here you go!

Apple´s funny Get a mac commercials, they really ruled the roost. I have placed the Bullet ad by Amnesty international , but there is another moving Signature spot too.

Then there is amusing Smart car´s Backseat. The amazing thing of the Smart commercial was that all scenes were filmed especially for this spot with employees, their friends and families acting as the characters.

The poetic Breathe in, Breathe out for Greenpeace.

Shown at the Superbowl for BudLite, the commercial He has a BudLite. Expressing a guy point of view, it was shown brilliantly!

For Shera Ceiling Board the truely tragic Shakespearian Gecko. It infact was one of the most famous virals of last year. Another highly passed on viral that too won a lion was Happy Dent with the funny and vivid Happy Dent Palace.

And last but not least the hilarious The Breakup by Microsoft. It was shown at the Night of Lions in Germany as an opening for the sponsor of the Cyber Lions.

Now to some inline videos here:

Nike - body by dance (Spanish)