Newspaper Falls for con-artist's fake Gucci Ad
Thursday, October 25, 2007
What would the name Switzerland ring in your mind? Is it beautiful landscapes, watches, chocolates, women, secret bank accounts or UN? Well ask Gucci and they will have different words. In what appears to be a great publicity stunt by a con artist, a swiss weekly SonntagsZeitung was called up to book the expensive full page color spread in Sunday's edition. But that's not it, he not only managed to get his own picture for this ad but also made whopping 60,000-Swiss-franc (about $50,000/ INR 2,000,000) bill to be sent to Gucci.
The newspaper later apologized to Gucci and told newspapers that it was trying to get the money back from the guy, but was quick to add that they didn't rate their chances very high!
It wasn't the first time that the mysterious model — a dark tanned, handsome man appearing to be in his late 20s — tried to sneak his way into the limelight. According to the Zurich-based daily Blick, the man attempted to book concert venues by passing himself off as Puerto Rican singer Chayanne. The paper said it narrowly avoided also being conned, but was tipped of the hoax by record company Sony BMG, which represents Chayanne.
You can see the con artist himself in this picture that spelled a dumbness doom for paper.
The newspaper later apologized to Gucci and told newspapers that it was trying to get the money back from the guy, but was quick to add that they didn't rate their chances very high!
It wasn't the first time that the mysterious model — a dark tanned, handsome man appearing to be in his late 20s — tried to sneak his way into the limelight. According to the Zurich-based daily Blick, the man attempted to book concert venues by passing himself off as Puerto Rican singer Chayanne. The paper said it narrowly avoided also being conned, but was tipped of the hoax by record company Sony BMG, which represents Chayanne.
You can see the con artist himself in this picture that spelled a dumbness doom for paper.
Labels: Brand Endorsement, Funny, Print Ad
posted by Jas @ 8:17 PM,
