The baby logos of automotive car giants
Saturday, April 26, 2008
“It is never too late to have a happy childhood"
- Tom Robbins (American Novelist. b.1936)
Well I guess that quote was heard by some designer having interest in the automotive industry and what came out was a treat to the eye! You must have seen the product and the brand logo of famous automotive giants Ferrari, Jaguar, Lamborghini and Maserati, ever wondered how would these logos look in their younger years? Absurd question, no?
Not for some. Here is a list of all these brand logos when they were 'young' !! And in case you don't know/remember the actual logos, they have been put alongside just for you!
Artists! They never fail to amaze me, a imaginative Piscean :)
PS: Click the thumbnail image below to see full resolution image.
via: http://www.minichamps.de
posted by Jas @ 12:50 AM,
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DLF - The entertainment's daddy
Sunday, April 13, 2008
After the much hyped about auction of players by BCCI and then selling the title sponsorship to DLF and media rights to Sony, here comes another high decibel advert for Indian Premier League (IPL). Famous or say notorious now by the the title - ManoRanjan ka baap - IPL (Entertainment's daddy - IPL) this advert is a big hit. The 75-second TVC which will run all through the 44 days of IPL and is directed by Rajesh Krishnan of Soda Films. DLF IPL kicks off at 4 pm on 18 April.
StoryBoard
The ad starts with a lady delivering twins but the irony is that the father of the kids is unknown. The twins are named as 'Ranjan' and 'Mano'. During the next eight years, it’s become the norm for people such as the local pujari (priest), kiranawala (small shop owner) and chapris (roadside romeos) to torment the kids with the question, “Kab aayega tumhara baap?”, and to tease their mother lecherously.
Tired with all this, the three lead a hopeless life. One day the mother thinks its enough and decides to jump in a well; but suddenly the bells in the temple ring and the kids holler for their mother, saying, “Maaaaa! Baaaapppuuuu!” in a typical Rajesh Khanna style. The mother knows that the wait is over. She puts red sindoor in her hair and enters the house. The scene is hilarious as the voiceover says: “Aa gaya Mano-Ranjan ka baap (father). DLF Indian Premier League. Sirf Max par.”
The best part is that if you are watching the advert for the first time, you won't get any idea of what is going to happen. The names are spelt as Ranjan Mano, with only once going as "Mano Ranjan". Its not easy to hold on to the idea when you know you have got a winning ad coming out.
Going by the public appeal, this is one of the most funny and clever commercials currently on air. Its a simple idea, executed really well. Ads like this more often than not, go wrong in the execution phase, but this one is bang on the target. That filmi eighties kind of look and dialogs from Indian cinema, perfectly suit this ad.
Rediff wrote that , ‘An industry source said BCCI had allocated roughly Rs 100 crore as its (IPL) advertising budget,’. And aptly mentioned by Adholik, normally with such high bugdets, creativity goes for a toss, because its easy to get all the stars with such money and have them sing and dance, shoot it on camera and call it an ad. But thankfully, things din't become figurative over here.
"The campaign projects IPL more than a sport. It redefines the entertainment by taking this sport to a new level," said Max VP marketing T Gangadhar. The radio campaign has a different treatment as it is a listener's medium. Out-of-home (OOH) hoardings displaying the IPL event have been erected in 150 towns. Besides the channel will have on-ground promotional activity across India as the tournament approaches.
"Males were always skewed towards cricket but with a 360 degree approach our attempt is to get the entire family to view IPL as the matches are scheduled for prime time," added Gangadhar. The biggest challenge is to predict the viewership, admits CD Mitra, CEO, Optimum Media Solutions: "It is a big gamble for all those who have invested in it and also for those who haven't. For most programmes the value and money is preceded by some evaluation. But in case of IPL the variations of prediction are very large."
StoryBoard
The ad starts with a lady delivering twins but the irony is that the father of the kids is unknown. The twins are named as 'Ranjan' and 'Mano'. During the next eight years, it’s become the norm for people such as the local pujari (priest), kiranawala (small shop owner) and chapris (roadside romeos) to torment the kids with the question, “Kab aayega tumhara baap?”, and to tease their mother lecherously.
Tired with all this, the three lead a hopeless life. One day the mother thinks its enough and decides to jump in a well; but suddenly the bells in the temple ring and the kids holler for their mother, saying, “Maaaaa! Baaaapppuuuu!” in a typical Rajesh Khanna style. The mother knows that the wait is over. She puts red sindoor in her hair and enters the house. The scene is hilarious as the voiceover says: “Aa gaya Mano-Ranjan ka baap (father). DLF Indian Premier League. Sirf Max par.”The best part is that if you are watching the advert for the first time, you won't get any idea of what is going to happen. The names are spelt as Ranjan Mano, with only once going as "Mano Ranjan". Its not easy to hold on to the idea when you know you have got a winning ad coming out.
Going by the public appeal, this is one of the most funny and clever commercials currently on air. Its a simple idea, executed really well. Ads like this more often than not, go wrong in the execution phase, but this one is bang on the target. That filmi eighties kind of look and dialogs from Indian cinema, perfectly suit this ad.
Rediff wrote that , ‘An industry source said BCCI had allocated roughly Rs 100 crore as its (IPL) advertising budget,’. And aptly mentioned by Adholik, normally with such high bugdets, creativity goes for a toss, because its easy to get all the stars with such money and have them sing and dance, shoot it on camera and call it an ad. But thankfully, things din't become figurative over here.
"The campaign projects IPL more than a sport. It redefines the entertainment by taking this sport to a new level," said Max VP marketing T Gangadhar. The radio campaign has a different treatment as it is a listener's medium. Out-of-home (OOH) hoardings displaying the IPL event have been erected in 150 towns. Besides the channel will have on-ground promotional activity across India as the tournament approaches.
"Males were always skewed towards cricket but with a 360 degree approach our attempt is to get the entire family to view IPL as the matches are scheduled for prime time," added Gangadhar. The biggest challenge is to predict the viewership, admits CD Mitra, CEO, Optimum Media Solutions: "It is a big gamble for all those who have invested in it and also for those who haven't. For most programmes the value and money is preceded by some evaluation. But in case of IPL the variations of prediction are very large."
Labels: Brands, Funny, Launch, TVC
posted by Jas @ 8:39 PM,
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Whopper Freak Out
Saturday, January 12, 2008
In the time when virals have just become a norm, stings are outdated and launching a new website just for a viral campaign is anything but hot; there is a fresh air of innovation to all this with the Burger King's latest campaign - Whopper Freak Out.
In this hidden camera style video, we get to see how people react when they are told the Whopper (the most popular burger from Burger King) has been permanently discontinued, as well as how customers react when the bags they are given contain not Whoppers, but Big Mac���s or Wendy���s burgers. A dirty game maybe, but surely works for their customers.
I was wondering how ling would they go, and even if you end it all up saying it was all a small joke ; I bet you will lose some loyalty. But thats where the campaign scores, it ends in a wonderful way which you have to see the campaign to appreciate.
Click the snapshot below to see the campaign live.
In this hidden camera style video, we get to see how people react when they are told the Whopper (the most popular burger from Burger King) has been permanently discontinued, as well as how customers react when the bags they are given contain not Whoppers, but Big Mac���s or Wendy���s burgers. A dirty game maybe, but surely works for their customers.
I was wondering how ling would they go, and even if you end it all up saying it was all a small joke ; I bet you will lose some loyalty. But thats where the campaign scores, it ends in a wonderful way which you have to see the campaign to appreciate.
Click the snapshot below to see the campaign live.
Website: http://www.whopperfreakout.com/
Labels: BTL, Business, Funny, New Trends, Viral
posted by Jas @ 7:25 PM,
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Vodafone Alert TVCs
Thursday, January 03, 2008
I was at home for last one week, and whatever time I spent along with our idiot box proved the same point - advertising is becoming more of a noisy clutter! But among the indifferentiables in this clutter, there come some fresh changes that really brings back the charm of advertisements. One among this lot is Vodafone's new series of ads promoting its Value Added Services (VAS) - alerts.
Indian telephony has already become a commodity product. Today people easily switch between the brands whenever they get an eligibility (the serious users of one SIM card are also the long term users, as they prefer to keep same number. Hence switching is not frequent but only on special occasions like location change, serious differences with operators etc will the person change the operator.) Due to this only differential is the VAS.
One of these ads start with a guy entering the life but not getting down on any floor. From the morning, it changes to afternoon, then evening and finally night when even the lift attendant leaves. Then a charming lady enters the lift and acknowledges the guy's encouraging looks. The screen then changes to the SMS alert the guy had got in the morning - "You will find your soul mate in elevator today".
There are series of ads and each one is very nicely executed, backed with a fresh idea and a synergised background music. These ads showcase how the role of a professional advertising team helps in the branding exercises. Last few years have seen lot many ads which appealed a lot, were loved by the general audience but still didn't move the sales figures much. But this ad scores well on all fronts; it hits the right chord to the right target group. Its only the SEC A and B mostly which use three or more VAS and hence the subtleness of ads is apt. But the VAS like astrology, news, stocks etc have the scope of volumes due to attractiveness to SEC C which is quite large in number. It will be nice to see how they react to these advertisements.
Here are the the ads on the roll-
PS: Although all seems well with these new series of Vodafone campaigns, just that only one question remains in heart of Hutch loyalists - where has the Hutch dog gone and why!
Indian telephony has already become a commodity product. Today people easily switch between the brands whenever they get an eligibility (the serious users of one SIM card are also the long term users, as they prefer to keep same number. Hence switching is not frequent but only on special occasions like location change, serious differences with operators etc will the person change the operator.) Due to this only differential is the VAS.
One of these ads start with a guy entering the life but not getting down on any floor. From the morning, it changes to afternoon, then evening and finally night when even the lift attendant leaves. Then a charming lady enters the lift and acknowledges the guy's encouraging looks. The screen then changes to the SMS alert the guy had got in the morning - "You will find your soul mate in elevator today".
There are series of ads and each one is very nicely executed, backed with a fresh idea and a synergised background music. These ads showcase how the role of a professional advertising team helps in the branding exercises. Last few years have seen lot many ads which appealed a lot, were loved by the general audience but still didn't move the sales figures much. But this ad scores well on all fronts; it hits the right chord to the right target group. Its only the SEC A and B mostly which use three or more VAS and hence the subtleness of ads is apt. But the VAS like astrology, news, stocks etc have the scope of volumes due to attractiveness to SEC C which is quite large in number. It will be nice to see how they react to these advertisements.
Here are the the ads on the roll-
Elevator 
Husband and Wife
Onion
Goat
PS: Although all seems well with these new series of Vodafone campaigns, just that only one question remains in heart of Hutch loyalists - where has the Hutch dog gone and why!
posted by Jas @ 10:40 AM,
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Newspaper Falls for con-artist's fake Gucci Ad
Thursday, October 25, 2007
What would the name Switzerland ring in your mind? Is it beautiful landscapes, watches, chocolates, women, secret bank accounts or UN? Well ask Gucci and they will have different words. In what appears to be a great publicity stunt by a con artist, a swiss weekly SonntagsZeitung was called up to book the expensive full page color spread in Sunday's edition. But that's not it, he not only managed to get his own picture for this ad but also made whopping 60,000-Swiss-franc (about $50,000/ INR 2,000,000) bill to be sent to Gucci.
The newspaper later apologized to Gucci and told newspapers that it was trying to get the money back from the guy, but was quick to add that they didn't rate their chances very high!
It wasn't the first time that the mysterious model — a dark tanned, handsome man appearing to be in his late 20s — tried to sneak his way into the limelight. According to the Zurich-based daily Blick, the man attempted to book concert venues by passing himself off as Puerto Rican singer Chayanne. The paper said it narrowly avoided also being conned, but was tipped of the hoax by record company Sony BMG, which represents Chayanne.
You can see the con artist himself in this picture that spelled a dumbness doom for paper.
The newspaper later apologized to Gucci and told newspapers that it was trying to get the money back from the guy, but was quick to add that they didn't rate their chances very high!
It wasn't the first time that the mysterious model — a dark tanned, handsome man appearing to be in his late 20s — tried to sneak his way into the limelight. According to the Zurich-based daily Blick, the man attempted to book concert venues by passing himself off as Puerto Rican singer Chayanne. The paper said it narrowly avoided also being conned, but was tipped of the hoax by record company Sony BMG, which represents Chayanne.
You can see the con artist himself in this picture that spelled a dumbness doom for paper.
Labels: Brand Endorsement, Funny, Print Ad
posted by Jas @ 8:17 PM,
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