Airtel scores over Kumble gandhigiri
Wednesday, January 16, 2008
Today's newspapers were filled with the news of Kumble's "humble" goodwill gesture not to press charge against Hogg. It was splashed on the main page India wide and going by the reaction of public lately, the news was nothing less than a wild fire. More than any fan or sportperson or cricketer himself (except maybe for the main characters of the story) , no one would have bitten more nails than the newspaper wallah's and TV channel people (TRPs scored a high for it).
But if you would have seen the morning newspaper, you'd know one company that left them way behind in branding - Airtel. See the ad below, Airtel came up with the tagline Barriers brake when people talk a month back. There couldn't have been a more apt situation for the ad insert.
But if you would have seen the morning newspaper, you'd know one company that left them way behind in branding - Airtel. See the ad below, Airtel came up with the tagline Barriers brake when people talk a month back. There couldn't have been a more apt situation for the ad insert.
Labels: BTL, Marketing Practices, Print Ad
posted by Jas @ 2:15 AM,
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McDonald now advertising in Report Cards!
Tuesday, November 20, 2007
With the consumer mind being bombarded with so much of ad communication these days, the BTL (below the line) ad campaigns have gained quite a lot of popularity among th advertisers. Also the campaigns have started attracting the complete set of consumption chain i.e. from consumer to the decision maker. Thats why you will find ads of McDonald's happy meals being targeted at parents in India rather than the children themselves. Positioning is that such an outing of a happy time is best enjoyed by kids with McD's Happy Meal. To face the competetion, McD is also one company which has a high focus on BTL campaigns.
But this one may still surprise you. McD picked up the $1,600 cost of printing report-card jackets for the 2007-2008 school year in Seminole County, Florida, in exchange for a Happy Meal coupon on the card's cover(see picture). With 27,000 elementary school kids taking their report-card jackets home to be signed three or four times a year, that's less than 2 cents per impression.
But this one may still surprise you. McD picked up the $1,600 cost of printing report-card jackets for the 2007-2008 school year in Seminole County, Florida, in exchange for a Happy Meal coupon on the card's cover(see picture). With 27,000 elementary school kids taking their report-card jackets home to be signed three or four times a year, that's less than 2 cents per impression.
The issue came to light last week when Susan Pagan’s daughter, Cathy, a fourth-grader at Red Bug Elementary School, brought home her report card and wanted to get a free Happy Meal because she earned good grades.Pagen told her daughter, "Our family does not eat at fast food chains," Pagan said. "And, now I’m the bad guy."
Pagan said she complained to school officials in an e-mail about the advertising and received a telephone call from Superintendent Bill Vogel. She said he told her that she was the only person who complained and he noted that McDonald’s offers some healthy alternatives.
The Campaign for a Commercial-Free Childhood is demanding that McDonald’s immediately stop advertising on children’s report cards. “This promotion takes in-school marketing to a new low,” said Susan Linn, director of CCFC and a psychologist at Judge Baker Children’s Center. “It bypasses parents and targets children directly with the message that doing well in school should be rewarded by a Happy Meal.”
Labels: BTL, New Trends, Print Ad
posted by Jas @ 10:12 PM,
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Newspaper Falls for con-artist's fake Gucci Ad
Thursday, October 25, 2007
What would the name Switzerland ring in your mind? Is it beautiful landscapes, watches, chocolates, women, secret bank accounts or UN? Well ask Gucci and they will have different words. In what appears to be a great publicity stunt by a con artist, a swiss weekly SonntagsZeitung was called up to book the expensive full page color spread in Sunday's edition. But that's not it, he not only managed to get his own picture for this ad but also made whopping 60,000-Swiss-franc (about $50,000/ INR 2,000,000) bill to be sent to Gucci.
The newspaper later apologized to Gucci and told newspapers that it was trying to get the money back from the guy, but was quick to add that they didn't rate their chances very high!
It wasn't the first time that the mysterious model — a dark tanned, handsome man appearing to be in his late 20s — tried to sneak his way into the limelight. According to the Zurich-based daily Blick, the man attempted to book concert venues by passing himself off as Puerto Rican singer Chayanne. The paper said it narrowly avoided also being conned, but was tipped of the hoax by record company Sony BMG, which represents Chayanne.
You can see the con artist himself in this picture that spelled a dumbness doom for paper.
The newspaper later apologized to Gucci and told newspapers that it was trying to get the money back from the guy, but was quick to add that they didn't rate their chances very high!
It wasn't the first time that the mysterious model — a dark tanned, handsome man appearing to be in his late 20s — tried to sneak his way into the limelight. According to the Zurich-based daily Blick, the man attempted to book concert venues by passing himself off as Puerto Rican singer Chayanne. The paper said it narrowly avoided also being conned, but was tipped of the hoax by record company Sony BMG, which represents Chayanne.
You can see the con artist himself in this picture that spelled a dumbness doom for paper.
Labels: Brand Endorsement, Funny, Print Ad
posted by Jas @ 8:17 PM,
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