Whopper Freak Out
Saturday, January 12, 2008
In the time when virals have just become a norm, stings are outdated and launching a new website just for a viral campaign is anything but hot; there is a fresh air of innovation to all this with the Burger King's latest campaign - Whopper Freak Out.
In this hidden camera style video, we get to see how people react when they are told the Whopper (the most popular burger from Burger King) has been permanently discontinued, as well as how customers react when the bags they are given contain not Whoppers, but Big Mac���s or Wendy���s burgers. A dirty game maybe, but surely works for their customers.
I was wondering how ling would they go, and even if you end it all up saying it was all a small joke ; I bet you will lose some loyalty. But thats where the campaign scores, it ends in a wonderful way which you have to see the campaign to appreciate.
Click the snapshot below to see the campaign live.
In this hidden camera style video, we get to see how people react when they are told the Whopper (the most popular burger from Burger King) has been permanently discontinued, as well as how customers react when the bags they are given contain not Whoppers, but Big Mac���s or Wendy���s burgers. A dirty game maybe, but surely works for their customers.
I was wondering how ling would they go, and even if you end it all up saying it was all a small joke ; I bet you will lose some loyalty. But thats where the campaign scores, it ends in a wonderful way which you have to see the campaign to appreciate.
Click the snapshot below to see the campaign live.
Website: http://www.whopperfreakout.com/
Labels: BTL, Business, Funny, New Trends, Viral
posted by Jas @ 7:25 PM,
