Airtel scores over Kumble gandhigiri
Wednesday, January 16, 2008
Today's newspapers were filled with the news of Kumble's "humble" goodwill gesture not to press charge against Hogg. It was splashed on the main page India wide and going by the reaction of public lately, the news was nothing less than a wild fire. More than any fan or sportperson or cricketer himself (except maybe for the main characters of the story) , no one would have bitten more nails than the newspaper wallah's and TV channel people (TRPs scored a high for it).
But if you would have seen the morning newspaper, you'd know one company that left them way behind in branding - Airtel. See the ad below, Airtel came up with the tagline Barriers brake when people talk a month back. There couldn't have been a more apt situation for the ad insert.
But if you would have seen the morning newspaper, you'd know one company that left them way behind in branding - Airtel. See the ad below, Airtel came up with the tagline Barriers brake when people talk a month back. There couldn't have been a more apt situation for the ad insert.
Labels: BTL, Marketing Practices, Print Ad
posted by Jas @ 2:15 AM,
3 Comments:
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At January 25, 2008 5:11 PM,
Pilot-Pooja said...
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Too good and to apt..
Hats of to this wonderful observation of urs!! -
At January 26, 2008 10:36 AM,
Puru Gupta said...
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Great observation Jas! Nice read :) I need to visit your place more often now.have been quite irregular...great job..
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At February 03, 2008 2:57 PM,
Jas said...
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Thanks all! it surely an adrenaline to read such comments :)
Hope to keep the gud comments running ;)
